The Karachi Water and Sewerage Services Improvement Project (KWSSIP) has launched its ‘wall painting drive’ today, aimed at instilling lasting behavior change in the city’s informal settlements, known as Katchi Abadis.
This vibrant campaign is part of KWSSIP’s ongoing Behavior Change Communication (BCC) efforts, focusing on enhancing water, sanitation, and hygiene (WASH) practices, which are critical for the well-being of underserved communities.
The campaign began in Essa Nagri, where the first wall message promoting cleanliness and hygiene was unveiled before an enthusiastic crowd.
The launch came at a critical time as Karachi faces a surge in viral diseases, particularly in deprived areas like katchi abadis.
Pastor Sajjad Sadiq led the inauguration, which drew the attention of women, children, and families eager to see their streets adorned with a message of hope and change.
The need for this campaign cannot be overstated,” said Reema Takveer, a local resident, adding that the community sees this message every day, and it serves as a constant reminder that cleanliness is not just an option; it’s a necessity. Slowly but surely, it will push everyone to adopt better WASH practices, and that’s the change they need.
Shackaib Shahid, another resident, expressed his excitement: “These messages are so powerful. They are not just painting walls; they’re planting ideas in our minds that will change our behavior, especially for the younger generation. We need this shift more than ever.”
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